On customer data proliferation and ownership

Who’s data is it anyway? In recent history sales people relied on their own network to close sales and score their bonus. Social networking and google have made it far more easy to find a new contact within a firm you would like to sell to. Jim Fowler has posted an interesting article on CRM daily about data ownership in the Web 2.0 world.

This entry was posted in CDI, CRM, CRM Daily, Customer Data. Bookmark the permalink.

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