On customer data proliferation and ownership

Who’s data is it anyway? In recent history sales people relied on their own network to close sales and score their bonus. Social networking and google have made it far more easy to find a new contact within a firm you would like to sell to. Jim Fowler has posted an interesting article on CRM daily about data ownership in the Web 2.0 world.

Advertisements
This entry was posted in CDI, CRM, CRM Daily, Customer Data. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s