On Socialized CRM – Linkdump

A quote from an article on DestinationCRM.com:

User adoption has long been a major problem bedeviling enterprise CRM deployments and, while this might sound somewhat simplistic, the key reason for this is pretty straightforward: CRM suites, for the most part, have not been designed with benefits to the individual salesperson top-of-mind. Social-networking functions are, by design, aimed specifically at individuals—and can therefore help turn the paradigm of CRM adoption on its head: Users who see the benefits of using a tool are more likely to use it.

Interesting, will the combination of CRM tools and Social Networks aid user adoption? Read the full article here.

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This entry was posted in CRM 2.0, DestinationCRM, Social Networking. Bookmark the permalink.

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