On Socialized CRM – Linkdump

A quote from an article on DestinationCRM.com:

User adoption has long been a major problem bedeviling enterprise CRM deployments and, while this might sound somewhat simplistic, the key reason for this is pretty straightforward: CRM suites, for the most part, have not been designed with benefits to the individual salesperson top-of-mind. Social-networking functions are, by design, aimed specifically at individuals—and can therefore help turn the paradigm of CRM adoption on its head: Users who see the benefits of using a tool are more likely to use it.

Interesting, will the combination of CRM tools and Social Networks aid user adoption? Read the full article here.

This entry was posted in CRM 2.0, DestinationCRM, Social Networking. Bookmark the permalink.

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