Category Archives: B2B

Slideshare: building a B2B social media business case

About two years ago I chaired a workshop on B2B social media, for Marketing Majors of the Rotterdam School of Management. The workshop was aimed exploring B2B opportunities for social media and social crm. The students I that attended the … Continue reading

Posted in B2B, CRM 2.0, Social CRM | Tagged , , | 2 Comments