Category Archives: Enterprise 2.0

On the “added” value of social networking data

About 10 days ago I had an interesting twitter conversation with @wimrampen and @grahamhill about the added value of collecting loads of data about your brand, your target demographic and your customers on social networks, such as twitter, facebook, friendfeed … Continue reading

Posted in CRM 2.0, Customer Data, Enterprise 2.0, Social CRM, Social Networking | Leave a comment

On the application of Social CRM (2) – Videos

I used a Dutch based website (Yubby) to collect a number of interesting videos on the concept of Social CRM, the applications that can be used to implement Social CRM and some statements from users of Social CRM applications. Enjoy! … Continue reading

Posted in CRM 2.0, Enterprise 2.0, Social CRM | 1 Comment

Linkdump – time to put a stake in the ground on social crm

Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations. Next step: applying social crm and measuring … Continue reading

Posted in CEM, CRM 2.0, Enterprise 2.0, Linkdump, Social CRM, Uncategorized | Tagged , , , , | Leave a comment

On the applications of social crm – introduction

so what is social crm? Essentially Social CRM is using social media, such as facebook, twitter and wikipedia to start conversations with customers, or join conversations that have been started by your customers. Social CRM has also been called CRM … Continue reading

Posted in CRM, CRM 2.0, Customer Experience Management, Customer Service, Enterprise 2.0 | Tagged , , , , , | 1 Comment

On Oracle as the Leader in Enterprise 2.0 Solutions

Enterprise 2.0 spending will rise to US$ 4.6 Billion by 2013, according to a new report by Forrester research. Oracle seems to have the ambition to become one of the front runners in integrating Web 2.0 solutions into their packaged … Continue reading

Posted in CRM 2.0, Enterprise 2.0, On Demand, Oracle, Web 2.0 | Leave a comment