Category Archives: Social Networking

On the “added” value of social networking data

About 10 days ago I had an interesting twitter conversation with @wimrampen and @grahamhill about the added value of collecting loads of data about your brand, your target demographic and your customers on social networks, such as twitter, facebook, friendfeed … Continue reading

Posted in CRM 2.0, Customer Data, Enterprise 2.0, Social CRM, Social Networking | Leave a comment

On the first steps of Social CRM

Traditional CRM is about gathering data and knowing all about your customer. Gaining insight into your customer and his or her behavior traditionally allows a company to better respond to it’s customer needs, provide better quality service and generally leads … Continue reading

Posted in CRM 2.0, Social CRM, Social Networking, VRM | 1 Comment

On Socialized CRM – Linkdump

A quote from an article on DestinationCRM.com: User adoption has long been a major problem bedeviling enterprise CRM deployments and, while this might sound somewhat simplistic, the key reason for this is pretty straightforward: CRM suites, for the most part, … Continue reading

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On social media and Oracle On Demand

Oracle has released version 15 of CRM On Demand and has apparently included a number of interesting Social Media Features, such as befriending customer contacts, subscribing to a friend feeds etc. Read the full story on what has been added … Continue reading

Posted in CRM 2.0, SaaS, Social Networking | 1 Comment

On Vendor Relationship Management (VRM)

Over the last week I’ve been diving into the concept of Vendor Relationship Management, which is being developed by CRM experts around the world and lead by a Harvard project group. Vendor relationship management is being defined as reciprocal to … Continue reading

Posted in CRM 2.0, Social Networking, Technology, Value Proposition, VRM, Web, Wiki | Leave a comment

On marketing and the social customer

Just read this interesting article, by Elana Anderson on CustomerThink, about how marketeers could leverage Web 2.0 and social networks to improve their company’s reputation. I do believe that the tips in this article not only hold true for people … Continue reading

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