Tag Archives: Social CRM

Slideshare: building a B2B social media business case

About two years ago I chaired a workshop on B2B social media, for Marketing Majors of the Rotterdam School of Management. The workshop was aimed exploring B2B opportunities for social media and social crm. The students I that attended the … Continue reading

Posted in B2B, CRM 2.0, Social CRM | Tagged , , | 2 Comments

Linkdump – time to put a stake in the ground on social crm

Great post by Paul Greenberg on what Social CRM is. An attempt to move forward from talking about the definition of social CRM to actually using Social CRM to engage customers in conversations. Next step: applying social crm and measuring … Continue reading

Posted in CEM, CRM 2.0, Enterprise 2.0, Linkdump, Social CRM, Uncategorized | Tagged , , , , | Leave a comment

On the applications of social crm – introduction

so what is social crm? Essentially Social CRM is using social media, such as facebook, twitter and wikipedia to start conversations with customers, or join conversations that have been started by your customers. Social CRM has also been called CRM … Continue reading

Posted in CRM, CRM 2.0, Customer Experience Management, Customer Service, Enterprise 2.0 | Tagged , , , , , | 1 Comment

On Rockstars of social crm

I attended the Radian6 Rockstars of Social CRM Event in Boston this last wednesday. An interesting panel of Social CRM guys talking about what Social Media can do for your company’s CRM efforts. I shot some video that you can … Continue reading

Posted in Uncategorized | Tagged , , , , , | 1 Comment