Monthly Archives: June 2009

On Rockstars of social crm

Posted on June 26, 2009 by woutertrumpie

I attended the Radian6 Rockstars of Social CRM Event in Boston this last wednesday. An interesting panel of Social CRM guys talking about what Social Media can do for your company’s CRM efforts. I shot some video that you can … Continue reading →

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Linkdump: CRM and the demise of GM

Posted on June 17, 2009 by woutertrumpie

Check out this interesting article by Dennis Pombriant on CRM in the automotive industry. GM’s Demise and the Rise of CRM Culture.

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Customer loyalty: are loyal customers really profitable?

Posted on June 15, 2009 by woutertrumpie

I’ve been doing quite a bit of research into customer loyalty and customer loyalty programs for a paper I’ve written for the Executive Master of Information Management Programme I’m attending at TiasNimbas Business School. The literature on loyalty and loyal … Continue reading →

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