About two years ago I chaired a workshop on B2B social media, for Marketing Majors of the Rotterdam School of Management. The workshop was aimed exploring B2B opportunities for social media and social crm. The students I that attended the workshop had a clear vision on how to use Social Media in a B2C context, but found it hard to apply the same principles to B2B marketing. Recently I stumbled across a slideshare presentation by Christina Kerley that lists 10 clear benefits that can be used to build a B2B social media business case. Well worth a read!
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Nice info, woutertrumpie . We found it interesting, however, it was target for US market, as the statistics pointed out to US specific data only. In other parts, the data is a bit different, but the concept is similar. B2B & B2C is a lot dependent on your network marketing / online sharing of information as well. Hope to hear more from you soon,
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